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Warehouse One is also all the amazing items that go perfectly with jeans: casual tees, comfy hoodies, cute tops, wear everywhere jackets, and the best in jewellery and accessories to complete your look. In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. Promotion is also one of the elements in the promotional mix or promotional plan. Promotion covers the methods of communication that a marketer uses to provide information about its product.
Information can be both verbal and visual. The term, «promotion’ derives from the Old French, promocion meaning to «move forward», «push onward» or to «advance in rank or position» which in turn, comes from the Latin, promotionem meaning «a moving forward». The word entered the English language in the 14th century. The use of the term promotion to refer to «advertising or publicity» is very modern and is first recorded in 1925. It may be a contraction of a related term, sales promotion, which is one element in the larger set of tools used in marketing communications.
The terms, promotion and marketing communications can be used synonymously, but in practice, the latter is more widely used. There are three objectives of promotion. To present information to consumers and others. The purpose of a promotion and thus its promotional plan can have a wide range, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. The term ‘promotion’ tends to be used internally by the marketing function. To the public or the market, phrases like «special offer» are more common.
There have been different ways to promote a product in person or with different media. Promotions can be held in physical environments at special events such as concerts, festivals, trade shows, and in the field, such as in grocery or department stores. Interactions in the field allow immediate purchases. Examples of traditional media include print media such as newspapers and magazines, electronic media such as radio and television, and outdoor media such as banner or billboard advertisements.